Steve Wozniak Says the iPad is for Normal People

Steve WozniakHere's something interesting for you. While speaking at an event in Santa Clara, California, co-founder of Apple Steve Wozniak stated that the "iPad is for the normal people of the world." Wozniak was speaking at the Storage Network World conference and made a clear distinction between his "technological audience" and the average consumer. According to Mr. Wozniak, it has always been the dream of Steve Jobs, current CEO of Apple, to create a computer that was simple enough for anyone to pick up and use "but it was hard to get there, because we had to go through a lot of steps where you connected to things." If you were one of the few that tried diligently to set up a wireless network about 5 to 10 years ago, then you can most likely attest to this. The iPad is one of the few computer-like devices members of an older generation enjoy using and a device that a lot of people primarily use instead of a laptop or desktop computer. There is also the incredible story of the 100-year old woman who was absolutely tickled with her first ever computer purchase, a first-generation iPad. What is interesting is that a lot of the numbers for the iPad go against users like the ones mentioned above. A survey conducted in November 2010 found that only 28.9% of respondents indicated that the iPad was their primary computing device. While that is a nice number, it still suggests that the majority of iPad owners use the device as a secondary piece of technology. Another study conducted in December of 2010 found that the average iPad owner is a college-educated male, 48-years old, with an earning of more than $100,000 per year. You cannot say that this is the normal picture of an American with 75% of the population earning less than $50,000 per year and women make up little more than half of the population. Then again, the iPad has only been around for a little more than a year. Global adoption, especially among demographics that are traditionally slow-moving in terms of picking up new technologies, will take some time. That is why it makes a little sense that the owner statistics of the iPad are more indicative of what constitutes an early adopter as opposed to what constitutes the iPad's actual target market. Sure, Mr. Wozniak may be over-generalizing when he says that the iPad is for the quote "normal" people of the world, but it still represents the closest attempt yet to make computing easy enough for those who do not have extensive experience with using computers. The price of entry for ownership is also on the low side for not only tablets but also for computing devices in general. We can probably expect Mr. Wozniak's view of the iPad user to become more true as Apple continues to make computing easier for everybody. Source: Gigaom - Apple Co-Creator Says iPad is a Computer for "Normal People"

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Intel Unleashes New 320 Series SSD with Increased Capacity

Intel 320 Series SSDIntel has just announced their newest product, the Intel SSD 320 Series, which represents a significant upgrade to Intel's existing lineup of solid-state drives. According to Intel, this series of SSD can have up to 600GB and improves performance all while having a better price than the current X25-M Series. This new SSD definitely fulfills Intel's promise of their 25-nanometer multilevel cell flash manufacturing process. This process increased production in 2010 and increased SSD capacity points while also reducing production costs by cramming 8GB of storage onto a single 167mm flash die.

For those of you who don't know, that is twice the capacity that could be produced by the previous 34nm process. Intel has done a lot of work with the 320 Series. Everything you know about the SSD has been redesigned. It now uses an all-new Intel controller and even supports 128-bit AES encryption. This series also enhances data reliability through extra arrays which amplify the error correction that is already in the flash. Then it adds a failsafe in order to enable the drive to complete writing a file even if it has been interrupted by a loss of power.

With all these new features, the new SSD should not have any problems appealing to the target audience of consumers and business users. Intel expects the 320 Series to even find a place in data center and server applications as a replacement for the 15,000 rpm hard drives. Intel has not yet released a retail pricing, however, they do expect the drives to sell in quantity for $89 (40GB), $159 (120GB), $289 (160GB) $529 (300GB) and $1,069 (600GB). If you want a comparison, the Crucial RealSSD 300 (256GB) currently sells for $475 while the Intel X25-M (160GB) goes for about $410.

Intel has stated that they expect the 160GB SSD 320 Series to sell for "about $100" less than the X25-M. A year ago a 256GB SSD would run you around $750, so if Intel's expected volume prices can become retail prices, we may just see a new lineup that could help adapt SSD into a more mainstream item.

Source: PCWorld - Intel 320 Series SSD Boosts Capacity, Drops Cost


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